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ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
Kellogg
project: make it happen
agency: ph creative
With candidate numbers down and retention rates low, Kellogg's employer brand and EVP was craving a refresh. I creative directed the 'Make it happen' project' which included a Dublin airport OOH take-over, social campaign, internal comms, a playbook and brand 'Katalogue', plus video animation start & end cards. It did its job - click-through benchmarks were exceeded for both organic and paid media and career site traffic was up by 100%+ in every targeted region. Kellogg was back as front and centre employer of choice. The campaign won a bronze at the EBMA awards for 'Best Communication of the Employer Brand to the External Audience'.
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