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ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
VCA animal hospitals
project: in our hands
Agency: Ph Creative
Owned by Mars, VCA animal hospitals are a corporation situated across North America. With over 30,000 Associates, they needed an EVP and employer brand that clearly defined who they are, their purpose and the give and gets for new talent, as well as retaining the great people they already have.
I creative directed and led the work, overseeing the employee photo shoots and brand identity to video, social media and events collateral. We recently won a silver at the EBMA awards for 'Best Employer Brand Management in the Healthcare and Pharmaceutical Sector'.
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