Possibly the world's best kept secret, UL Solutions is a global Safety Science company who are creating a safer world for people and planet every day. They break things, burn things and blow things up, all in the name of Safety Science. And they needed a youthful, stand-out employer brand that could tell their story and shine a light on the extraordinary career potential on offer - from early talent opportunities to technological innovation. I creative directed and led the project, including the conception of the 'Circle of Potential' - a unique visual 'trail' that represents the incredible attributes of each employee as they make their mark protecting what matters.