NatWest was keen to connect first year female university students with their grad tech programmes early doors, regardless of whether their degrees were in tech or not. Through a combination of interactive myth busting and graduate UGC, the ‘Connect With Your Future’ campaign empowered students to take charge now and discover who their future selves could be as a NatWest tech graduate. I creative directed this project which ran across Instagram Stories and Reels as well as ads on TikTok and Snapchat. Here are some examples from the campaign...