Ataxia is a little-known neurological disorder, and its charity even less so. However, its effects rival those of the big boy diseases. I co-created and wrote this OOH poster campaign to raise awareness of the condition, as well as the devastating impact it can have using the portrait images of those who live with it.  It was photographed by Rankin with typography and image manipulation by Paul Belford. 

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The campaign won its fair share of awards, including a D&AD Graphite pencil for writing, 2x Creative Circle Golds, 2x Silvers at Campaign Big, 5x Creative Floor Healthcare Awards and was shortlisted at Cannes Lions. But more importantly, it gained a lot of attention and donations for the Ataxia charity.