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Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
some nice WORDS FROM talented people...
Antonia is brilliant - a great ‘ideas’ person and writer. What I love is not only the excellent standard of thinking that she brings to the table but the eagerness and enthusiasm that she continues to have after many years in the industry.
To me, that kind of energy and drive to do outstanding work only comes with certain talented individuals. And Antonia is definitely one of those.
No matter how big or small the project you give her, you know you are always going to get something back that shows genuine understanding and has an interesting take or perspective on the brief.
JO MOORE
EX CREATIVE PARTNER at ENGINE uk / now ECD at House 337
I WORKED WITH ANTONIA AT AMV BBDO FOR NEARLY 3 YEARS. I WOULD LIKE TO REPORT THAT SHE IS NICE & GOOD.
But, she is not.
No.
Rather, she is very nice and very good.
And warm-hearted. And tenacious. And she cares.
She knows her craft, her own mind and how to whittle a stick (probably).
I have always subscribed to the theory that it is best to hire people better than you.
They raise the bar. They win awards. They make you look good.
It’s the ultimate pizza combo.
I imagine you think the same.
If so, hire Antonia.
ALEX GRIEVE
THEN CCO at AMV BBDO / now CCo at BBh
IF YOU ARE READING THIS YOU ARE PROBABLY THINKING ABOUT HIRING ANTONIA. CAN I SAY...THAT YOU REALLY SHOULD?
She is supremely talented, endlessly cheerful, unstoppably hard working and razor-sharp smart. Antonia has worked for me twice: ten years at AMV BBDO and again for a year at TBWA. (Repeat purchase is always a great sign, right?). I've always been able to trust her with direct big client relationships, with agency teams and, of course, with her fingers on the keyboard.
This girl can really write in an age where it seems to have gone right out of fashion.
Peter Souter ex chairman and cco at tbwa london
I have worked with Antonia in creative departments at AMV BBDO and TBWA. She is an accomplished writer, more than capable of solving any advertising problem.
She is also a wonderful person to have around the department.
In 2014 we worked together on an award-winning campaign for the charity Ataxia UK. I recommend her.
Paul Belford at paul belford Ltd.
The wonderful Antonia Clayton.
Antonia is a Creative Director’s dream writer.
She’s full of great ideas that work in every channel. She’s proactive, always looking for opportunities that go way beyond the brief. She’s super fast but the quality of her writing never wavers.
Antonia always presents her work with clarity and passion and, if all this wasn’t enough, she’s a lovely, warm, charming human being. I couldn’t recommend her more highly.
Jeremy Carr
ex ECD at TBWA London
Back when Vine launched, I’m willing to bet that everyone in advertising thought: ‘there’s got to be a way we can use that.’
Antonia, as far as I know, was the first person to actually do so.
It’s typical of her.
Not only is she always open to new ideas, she also has the determination to make things happen.
In fact, I don’t think I’ve met anybody in advertising with as much enthusiasm for the job – be it a big brief or small – as Antonia.
She’s bright, positive, funny and always hard-working.
In short, just what everyone looks for in a creative.
If you’re quick, you might just be able to hire her.
Tim Riley
Head of Copy & Creative Partner at AMV BBDO