top of page
ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
McDonald's
Project: three big tastys, one big decision
agency: Leo burnett
The Big Tasty was back for a limited time only. And to make things even tougher, there were three flavours to choose from. Yep, three. The nation had One Big Decision to make. I co-created and wrote the campaign which ran across TVC, radio, OOH and social media.
​
Project: MyMcDonald's
agency: Leo burnett
The MyMcDonald's app is all about ease, convenience and being able to order your favourites, your way. I co-created and wrote the launch campaign, producing two TVCs as well as four individual 10s spots and a radio campaign.
bottom of page