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ant creative
Antonia Clayton
Award-winning Senior Copywriter & Creative Director
I'm an award-winning Senior Copywriter and Creative Director.
A mum. A friend. And, I hope, an all-round decent human.
With over 25 years of creative agency experience, I've led, written and created A LOT of stuff for some pretty awesome brands (McDonald's, Mars, The Economist, Walkers, Women's Aid) in some of the best places (AMV BBDO, TBWA London, Leo Burnett, Engine UK). I've forged successful client relationships, collaborated with brilliantly talented people and picked up a few shiny bits of metal along the way.
I'm also fairly decent at Zumba and rarely put myself on mute accidentally. That's important.
WARBURTONS
PROJECT: HALF 'N' HALF
AGENCY: ENGINE UK
Reacting to the pandemic and the need to take better care of our health, this OOH campaign, created and written by myself, launched the new Warburtons’ Half White Half Wholemeal loaf in 2020, with special emphasis on added vitamin D and calcium.
A fair few loaves were sold and some decent dough was made.
project:gluten freeeedom
agency: engine uk
I co-created and wrote this social film that celebrated a new dawn for gluten-free crumpet lovers everywhere.
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